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Just
a few samples of my work...
Below
you'll find a few samples of pieces I've done in the
past. In each case I've tried to tell you a bit about
it, then give you a small sampling of the writing. If
you see anything you'd like to read more of, please
don't hesitate to contact me. In most cases I can email
you copy or even attach a PDF file for your review.
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| Direct
Mail
This
client was looking to draw more customers into
their direct mail business by way of their own
direct mail piece. Because the piece was being
mailed during basketball season, they wanted it
to pick up that theme. My job was to sell their
service, but say it in basketball terms. I used
the following and it seemed to work.
Harte
Hanks will help you make the three-pointer with
nothin' but net.
...Let
us slam dunk your response rates!
...We
know who to shoot for, which shot to take, and
when to take it.
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This
is another direct mail piece I wrote. This client
manufactures sports tapes and wound care products.
We did an entire campaign using animals and the
sports theme. Alot of fun!
Whatever
your sport...Beiersdorf-Jobst has you covered...literally.
So you can move at your own pace.
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Data
Sheets
This
is an example of a data sheet I wrote. The client
here designs and manufactures EEG machines and
writes software to run on them.
...The
Polysmith™ Sleep Analysis Program is a powerful
tool for use in the diagnosis and study of sleep
disorders. Polysmith is ideal for the multidisciplinary
PSG laboratory and provides comprehensive reporting
for... |
This
is another example of a data sheet I wrote. J&J
and KMart teamed up and created a Diabetes Care
program. This piece went out to Diabetes patients
via their pharmacies. I needed to come up with short
but sweet descriptions for all the products on the
sheet.
...Because
it requires only a tiny blood sample to produce
an accurate reading, the OneTouch® Ultra offers
patients the freedom to test on the arm, where they
have fewer nerve endings. Less blood, less pain,
and more compliance. |
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Brochures
and Flyers
This
was a challenging brochure to write as it was
appearing in a display rack. We had to draw the
customer in with only the top two inches of copy,
then keep their interest long enough to make them
pick up the phone!
..we
pride ourselves on the personal touches seldom
found in the building world today. Because of
this we can confidently use words such as quality,
reliability, courtesy and friendly, when describing
ourselves and our services...
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Newsletters
I
wrote this newsletter on a quarterly basis for
a Federal Credit Union. It was always a fast and
furious job, but it was fun to come up with some
catchy themes and headlines!
...Bills...credit
cards, car payments, home repairs, medical bills,
college tuition...when faced with bills you can
feel as if you've just had a house dropped on
you!...Don't be afraid! Take the witch's broom
and call United Teletech's "Wizards of Loans"...
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